Posts

With Edgar Brains on.

Edgar’s Blog: Brains on.

Brains On.

Your brains can be very convenient for your well being. They help you to think, to work and most of all they are the reason you are alive. The human brain is an extraordinary organ that works overtime.

With this campaign image I wanted to focus on your brains. But what does this have to do with tea? Well more than you might think. First let’s go back to the human brain. The brain of a human works different to animals. Where animals are busy with surviving, humans are busy learning. They keep on developing. Humans invent stuff that makes their lives simpler. With these inventions they can learn faster and faster. Humans are self-aware, they can analyse themselves and improve next time. So the brains of a human are very important. Not just for themselves but also for the next generations.

For people to use their brain they need energy. Good nutrition is key for that energy but most humans like to get more energy. For that extra bit they often consume coffee, energy drinks or sport drinks. These contain a big amount of caffeine or sugar and energy drink has a big amount of both. And that definitely kicks in and will give you an energy boost! But this comes with a peak. After an hour you will need another peek and another one and one more. That caffeine or sugar peak is often followed by a dip. With tea this isn’t the case. Tea has l-theeine which is a similar  caffeine. But l-theeine doesn’t come with a peak. It’s generates alpha activity in the brain and will give you more alertness spread over a few hours. Think of meditation and why monks drink tea. Your brain is on 24/7 so it makes sense to spread out some extra alertness instead of going for the quick win. It is also known that the brain is more creative in it’s alpha state. Lieke Janssen made this awesome campaign image where you can see a brain in the shape of a tea pot. On the top of the brain/teapot there is an On and Off switch. If you need your brain just turn them on by drinking tea, With Edgar of course!

 

Birthday cake happy birthday

Edgar’s Blog: Happy birthday & many happy returns!

Happy birthday & many happy returns!

On our birthday, we feel a heightened sense of specialness; it’s our day, and even if you aren’t over the moon about it all, it’s still nice to feel celebrated. Unfortunately, our birthdays only come once a year, and even though prolonging the celebration (like a whole weekend) is fun and all, it isn’t always feasible.

Just the other day one of my friends was celebrating a birthday. A great reason to pop in and have a chat and wish him many happy returns. “Many happy returns” is a greeting which has been used since the 18th century as a salutation to offer the hope that a happy day being marked (your day of birth) would recur many more times.  An old man once said to me about age and birthdays: “everyone wants to get old but no one wants to be it!”. He is right, some people just don’t want to acknowledge their mortality.  But hey! we should be happy that we completed yet another year on this wonderful planet. Us turtles know loads about longevity and enjoying it. Why not join us and embrace age!

When I was young and it was my birthday my mum always let me choose a “special birthday tea”. Special because it was my choice what we ate and if I wanted a bag of crisps, and chocolate cake then that’s what we ate. It was fun and different to normal! Somewhere along the line we have forgotten to make special days special or we do only half of it because we get too caught up in the hassle of daily life.

So let’s not forget to celebrate our birthdays and the number of returns we have to that day and make it special. Celebrate it with something that you love. Be it cake, crisps, pancakes or …..dancing. And if you choose with a drink why not try it with one of my very special tea’s like the Yunnan Golden Tips or the Wild Mountain Clouds & Mist to go with it. They are both winners with and also go great with birthday cake.  More for the savoury celebration? Then try my Seowang Sejak or my New Zealand Oolong. Built up a thirst after dancing the night away? Then my Sencha Matcha  on ice is a must. A special tea for your special celebration of life!

So, as Edgar always promises: add special to normal and appreciate the small important things in life. Take time to celebrate your special day and also those of your friends. Acknowledge every minute of every year you spend on this beautiful planet coz as my old friend says, “you better, coz nobody gets out of here alive!”

With Edgar Teagra

Edgar’s Blog: Teagra for your mojo!

”WARNING” My Tea is good for your mojo

First of all tea is hot, especially my tea! More and more people drink quality tea’s and this is great because tea has a lot of health benefits. Next to the fact that tea is a good replacement for other drinks it has a lot of anti-oxidants, vitamins, minerals but you also drink loads more water with it! Water is one of the best things for your body. It cleans your organs and keeps your body hydrated. Tea and water a great team. The two most consumed beverages on this planet.

A healthy body is sexy! People that look after their body feel good and have confidence that gives a certain attraction. This is called mojo. Your mojo is key for flirting, dating and relationships. Pretty important that you don’t lose your mojo. But hey, ‘’My tea is good for your mojo’’. so just keep on drinking it!

With this campaign image I wanted to show people that tea can be sexy! Of course a lot of women are drinking tea and this seems normal. With men this isn’t always the case, they often have to explain themselves for not drinking coffee or even worse a soda drink. Well judgmental peeps, there is absolutely no need for that because tea is hot! That man is just keeping his mojo on a proper level. You should try it too.

In the image you see a teagra package with six tea shots. Teagra might be the best drug ever! If you want to upgrade your mojo a package of my tea is all you need! Take it along to work, a date, on holiday and definitely keep a package at home. If you are running low on your mojo then take a few tea shots and you are good to go!

For a further explanation about what mojo really means, here is a YouTube video from Austin Powers about his mojo. Enjoy yourself and remember My Tea is good for YOUR mojo!

 

https://www.youtube.com/watch?v=a6Acigj8isc

Hello my cupcake,

Edgar’s Blog: Hello my cupcake

Hello my cupcake, fancy a cuppa?

Use, Hello my cupcake, for your pick up line and success guaranteed, if you’re a turtle like me. I talked about tea and food before in the blog post “Tea for foodies”. But this time I want to talk about high tea or afternoon tea or cream tea. Traditionally high tea is at the high table and is just and early dinner. Yes, we English like to drink tea with our meal. The afternoon tea and cream tea are more like the ”high tea” concepts we see a lot in cafés nowadays. Just a small meal, mostly sweet, with tea. In England this is something we do at a cafe or at home at around 3-4 pm in the afternoon. The afternoon tea just boosts your engine till dinner time in the evening which is usually around 7pm or later.

In other countries I sometimes see ”high teas” as a lunch or even a brunch. That is totally incorrect but I do like to see that people are copying the tea tradition. That quality time moment with family or friends is always good to have. Who am I to judge when you are having this moment and call it…

That said, what kind of sweets do go well with tea? Well basically everything. If you drink real tea it will not be very sweet and therefore complementing the sugars in your pastry. I really like a cupcake with my tea! The warm black Assam tea neutralizes the extreme sweet taste of my Red Velvet cupcake. Also I find it easier to digest the cupcake with warm tea.

Sometimes I hear that men don’t find the ”high tea” “afternoon tea” concept masculine enough. That is sad to hear because then you don’t realize something… First, women are crazy about sweets and pastries. Second, you sit very close to each other. Third, you share tea and food and now it’s getting more intimate…. Fourth, you eat with your hands. That means you can discreetly feed each other. Fifth, after the ”high tea” you have a whole afternoon and evening left. You know what to do!

PS. All her friends will love you before you’ve met them. Because you are that guy from the ”high tea” 😉

love turtles

Edgar’s Blog: Everybody loves Turtles.

Why does everyone love turtles?

 

This is a question I am often asked, so I decided to put some reasons on paper to share. Here goes. Some of the nouns used to describe my sort:

Patience, strength, stability, longevity, innocence, endurance and protection.

I can find myself in all of those things, they are me, it is true, it is so and also for the rest of my sort.  Oh and not forgetting the “naughtiness” 😉 that’s Edgar real time!

My shell gives me great protection, I can take it anywhere which allows me my carefree way to go and do what I want, when I want, with whom I want.  It is because of this carefree attitude and our longevity we are often thought to be one of the wisest souls amongst the animal kingdom. I can’t say too much about that but I can say that when you have been around as long as I have it takes a lot to ruffle my shell. Anyway why waste energy on things you can’t change just accept and move slowly but surely on.

 

We have few preditors, my shell helps me survive, my sort are survivors. Just look how long we have been around. I mean some fossils of my ancestors date back to 200 million years ago. How’s that for a family tree?

 

In China and Japan the turtle is a symbol for longevity. Some say this is due to our innocent energy which prolongs life. Others even say that my sort are a symbol for cosmic order; my shell symbolizes the heavens, my body the earth and my undershell the underworld. In many cultures the turtle is also recognised as the earth mother stoically and silently carrying the heavy burden of many on her thick back. Well I like to think of it this way: I am a turtle, I have connections to many cultures, I am friends with all and have no prejudice. All things deserve respect and honour. So where ever you are, whatever your culture, it would seem that you and me go a long, long way back. I have anthropological history on many continents.

Mu history and the history of tea is kind of why I started my own tea brand, I mean after water tea is the most consumed beverage in the world. Tea has been around for more 2000 years –  not a lot of products out there with that kind of success I am sure you will agree.

The old Chinese proverb says: use tea to make friends.

Edgar’s says: use tea and turtles to make friends :-)

 

So to celebrate turtles, to celebrate friends and to celebrate positive energy I will give the first 5 people to respond a free taster box. Let me know what you like about turtles? This taster box has nine different teas for 3 litres of tea. That’s at least 135 cups of tea to share with your friends. Share your tea pictures with me please: Tag friends of Tea with Edgar,

Cheers and enjoy your Tea With Edgar today!

Edgar

 

 

 

 

tea for foodies

Edgar’s Blog: Tea for Foodies

Tea for Foodies

Just like wine,  good tea is about drinking it on a moment you will enjoy it to it’s maximum. It should make you feel special whatever the occasion, whatever the time. At the same time tea is something that is deeply comforting, deeply ordinary, deeply compassionate. In fact as a tea lover tea is so much part of you it belongs to you and  not only in a teapot, a wine glass or a tea mug but also in your food.  Have you ever tried cooking with tea? By splashing some left over morning brew into a hot pan of dark browned meat and mushrooms for the evenings beef casserole?  Or better still saving that cold tea and using it to make a delicious barmbrack. Who says baking real cake takes time. This cake takes less time to make than drinking a cup of tea. Try it.

Just like wine it is easy to go on for hours about the finesse of different quality teas and I just love to do that but I also love to cook with my teas, to experiment and see what flavours match my delicious brews. Try it and you will find that tea is as much a good cooking ingredient than the other herbs you use in the kitchen. A pinch of tea leaves can do so much more. During the coming weeks I will be giving you a few interesting tea recipes so watch this space…

Choco masala chai

Edgar’s Blog: Choco Masala Chai

Do you like hot Choco or prefer Masala Chai?

Well I like both! And call it Choco Masala Chai. Last month I was at the Chocolate fair in Eindhoven. Chocolate is an interesting product category that is changing very fast. Just like tea and coffee the production process is very important. People want to know where their chocolate is coming from. And the quality chocolatiers are focusing on this more then ever. This way there’s a whole new culture emerging, the bean to bar philosophy. Instead of buying the prepared cocoa paste and turning this into chocolate the quality chocolatiers are now getting involved with the the coco beans and the production of chocolate from stat to finish. Weirdly enough this is very normal in the tea and coffee industry but with chocolate not yet.

At the Chocolate fair last month I spoke with one of these chocolatiers and he literally saved the coco bean husks, called cocoa nibs! The nibs also give a chocolate kind flavour. He suggested I try to brew it like tea, ok… Of course a tea lover like me, I tried a few combinations  and finally mixed the cocoa nibs with my Masala Chai. Brewed it for a few minutes and gave it a try. OMG! It’s freaking delicious!  You have just got to try it! BUY CHOCO MASALA CHAI. *send me an email, info@withedgar.com

 

Paard Sinterklaas blog with Egdar

Edgar’s Blog: Sinterklaas

Last Saturday Sinterklaas came to town!

Sinterklaas is the holy saint of the Dutch folks. Where the rest of the world is celebrating Christmas, the Dutch have Sinterklaas. And a lot of Dutch families celebrate both holidays. The story of Sinterklaas is quite interesting.

Sinterklaas aka Sint lives in Madrid and every year he comes to visit the Netherlands. He travels by boat, a classic old steamboat. He brings lots of his helpers and also his white horse along on board. Each year he arrives in a different city and this year it will be Maasland. There will be a big parade with Sint on his white roan (horse), Amerigo. His helpers will handout small biscuits called ”pepernoten”.

On the 5th of December the holy saint celebrates his birthday by giving presents to all of the children that have been good. If you haven’t behaved Sint and his helpers will take you on the boat to Spain and teach you some manners for a year. This is supposed to be a punishment but most kids wish they could go off to Spain with Sint and his helpers.

The night of 4 to 5 December Sint and his helpers will climb the roofs of all the Dutch families. Sinterklaas even goes on his horse down the chimney. Must be one flexible horse… His helpers carry all the presents and drop them off through the chimney. Children often leave a carrot or the like for the horse of Sint, Amerigo. They have to be done just before sunrise. The next morning children go wild when they come downstairs and see what Sinterklaas has left them.

It may sound impossible but hey, Santa Clause has a flying sleigh with flying  reindeers! One thing is certain, Sinterklaas has a sweet tooth! . Specially ”gevulde speculaas” with my masala chai tea!

In the Netherlands Sinterklaas, AKA Dutch Santa, is coming to town this Saturday. That means you will see spiced biscuits everywhere! My Masala chai tea goes very well with spiced biscuits. So therefore you all get 15% discount on my Masala chai this week while stocks last. Also take a look at my Sint boxes. A great pressie for that big bag. My tea and Tony’s Chocolonely!

Sinterklaas With Edgar’s Tea box and Tony’s Chocolonely with Peppernoten –  buy now!

Sinterklaas With Edgar’s Sock Box and Tony’s Chocolonely with Peppernoten –  buy now!

Edgar's Blog: Positive feedback

Edgar’s Blog: Positive feedback

It works, it works, it really works! What works? The button system!

Last week I ”ran” into a customer and he told me that he used the button system all the time. Even his lady friend was very happy with my sock solution. It was nice to get positive feedback like this. After spending a lot of time developing and selling it feels very good to meet people that enjoy using something I created.

Lately I also receive a lot of positive comments on my tea. People like the flavours and they like to tell me which one is their favourite Edgar tea. Very cool to hear peeps talk like that. Just over a year there wear a lot of friends and family tasting tea to help me develop the flavours that are now sold in stores. Time flies when you are having fun right. Well I just love to get feedback from you all. It doesn’t matter of it’s positive or negative, as long that I can learn something about my own products.

For all of you that have supported me, thank you, thank you. Thank you very much!

Cheers,

 

Edgar

Japanese wooden box on black background

Edgar’s Blog: Positive thinking

Positive thinking sounds very logical. But is it?

We all want to show the world that we are doing very well. You share the good moments, good food and good parties all on your social media. So in a way we try to show everybody that we live our lives positively. But do we always think positively? Well I think we can do a lot better. If it’s raining people complain, if it’s warm people complain, if the traffic is bad people complain. Complaining is always a good opportunity for a conversation and that is sad. So it’s time for a change!

The famous Dutch soccer player Johan Crujff always said: ”Elk nadeel heb ze voordeel”. Meaning every disadvantage has an advantage. Why would we put focus on the negative if we can emphasize the positive. So today, what disadvantage will you turn into an advantage?

You want to know mine? This weather makes me feel hot and bothered but it gives me a chance to drink my delicious matcha kuchicha out of my lovely design tea bottle. This cold brew tea is a great alternative to a glass of alcohol. That makes me feel cool and cool!

End of the summer I only have 3 bottles left so if you want a set send me a mail quick.

info@withedgar.com

Cheers Edgar

Tea with Edgar Cold brew tea. Positive thinking