With Edgar Brains on.

Edgar’s Blog: Brains on.

Brains On.

Your brains can be very convenient for your well being. They help you to think, to work and most of all they are the reason you are alive. The human brain is an extraordinary organ that works overtime.

With this campaign image I wanted to focus on your brains. But what does this have to do with tea? Well more than you might think. First let’s go back to the human brain. The brain of a human works different to animals. Where animals are busy with surviving, humans are busy learning. They keep on developing. Humans invent stuff that makes their lives simpler. With these inventions they can learn faster and faster. Humans are self-aware, they can analyse themselves and improve next time. So the brains of a human are very important. Not just for themselves but also for the next generations.

For people to use their brain they need energy. Good nutrition is key for that energy but most humans like to get more energy. For that extra bit they often consume coffee, energy drinks or sport drinks. These contain a big amount of caffeine or sugar and energy drink has a big amount of both. And that definitely kicks in and will give you an energy boost! But this comes with a peak. After an hour you will need another peek and another one and one more. That caffeine or sugar peak is often followed by a dip. With tea this isn’t the case. Tea has l-theeine which is a similar  caffeine. But l-theeine doesn’t come with a peak. It’s generates alpha activity in the brain and will give you more alertness spread over a few hours. Think of meditation and why monks drink tea. Your brain is on 24/7 so it makes sense to spread out some extra alertness instead of going for the quick win. It is also known that the brain is more creative in it’s alpha state. Lieke Janssen made this awesome campaign image where you can see a brain in the shape of a tea pot. On the top of the brain/teapot there is an On and Off switch. If you need your brain just turn them on by drinking tea, With Edgar of course!