With Edgar Brains on.

Edgar’s Blog: Brains on.

Brains On.

Your brains can be very convenient for your well being. They help you to think, to work and most of all they are the reason you are alive. The human brain is an extraordinary organ that works overtime.

With this campaign image I wanted to focus on your brains. But what does this have to do with tea? Well more than you might think. First let’s go back to the human brain. The brain of a human works different to animals. Where animals are busy with surviving, humans are busy learning. They keep on developing. Humans invent stuff that makes their lives simpler. With these inventions they can learn faster and faster. Humans are self-aware, they can analyse themselves and improve next time. So the brains of a human are very important. Not just for themselves but also for the next generations.

For people to use their brain they need energy. Good nutrition is key for that energy but most humans like to get more energy. For that extra bit they often consume coffee, energy drinks or sport drinks. These contain a big amount of caffeine or sugar and energy drink has a big amount of both. And that definitely kicks in and will give you an energy boost! But this comes with a peak. After an hour you will need another peek and another one and one more. That caffeine or sugar peak is often followed by a dip. With tea this isn’t the case. Tea has l-theeine which is a similar  caffeine. But l-theeine doesn’t come with a peak. It’s generates alpha activity in the brain and will give you more alertness spread over a few hours. Think of meditation and why monks drink tea. Your brain is on 24/7 so it makes sense to spread out some extra alertness instead of going for the quick win. It is also known that the brain is more creative in it’s alpha state. Lieke Janssen made this awesome campaign image where you can see a brain in the shape of a tea pot. On the top of the brain/teapot there is an On and Off switch. If you need your brain just turn them on by drinking tea, With Edgar of course!


Panda eating bamboo

Edgar’s Blog: Bamboo, good for you?

Bamboo is special, very special!

Did you know that bamboo can grow really fast? Certain species can grow 91 cm within 24 hours, that is almost 4 cm an hour! The tallest stem ever measured was 50 meters high. Another cool fact about bamboo is that is grows in a lot of different climates. Often it’s being called a tree, never the less it is a type of grass. Giant bamboos are the largest members of the grass family. Bamboo is an economic and cultural icon in the Southeast of Asia, being used for building materials, food, and as a replacement for wood. This interesting type of grass is one of the most multipurpose natural material in the world. Just think about it, Panda’s eat Bamboo all day long yet in the western countries you see youngsters with Bamboo smartphone covers

One thing is certain, Bamboos are awesome! That is why I was keen to work with this material and looked at all sorts of options. Alongside this idea I was also looking for a stronger Tea Thermos bottle then the glass one you know from my webshop. Some of you were looking for a travel friendlier variation and it is finally here! Together with our producer I looked for the same features as on the glass thermos bottle. We came with a aluminium inside and a Bamboo outside. Bamboo has a higher specific compressive strength than wood, brick, or concrete and a specific tensile strength that rivals steel. So this might be one of the strongest Tea Thermos bottles out there! Inside the bottle you will find the same filter basket as in my glass thermos bottle. The basket works great for fine leave teas while you can also only use the top part of the filter for bigger leave tea. With this new bottle having it a aluminium inside it will keep you tea hot for an even longer period. It can keep you tea hot up to five hours! Of course it will cool down a bit quicker is you open it a few times.

Have a look at my new Bamboo Tea Thermos bottle!

Get €5,- off with this coupon: Bamblog