Trending icon on white background

Edgar’s blog: 2016 trending at this very minute

2016 trending, trending and trending at this very minute….

The Brexit. The European football championships. The 5:2 diet. Mindfulness. Self-tracking. The standing desk. Paleo meal plans, (aanpassing schijf van vijf), Snorting Chocolate. Life in 2016 means a constant stream of new apps, connected devices, eating fads, lifestyle movements, constant on line information and more. Trending, trending, trending. Don’t miss it!

For innovators, one Big Question emerges: where is all this heading? One thing is certain: the world is full of meditation apps whilst on the other hand more and more peeps seek the advice of a physchiatrist. Overload.

This is, for an emerging brand like With Edgar an absolute minefield.

Where do I start? On-line platform or off-line platform? In with that trend, out with that trend? How did those world changers like Steve Jobs do it? What made them different? How can I with my loose tea and socks become a success? It is a hard think and I am still thinking, every day.

I can’t help feeling that somewhere we peeps are loosing perspective. It simply does not matter what’s trending because it is short lived anyway. What are we afraid of it we miss the trend?

We get bored real quick with the content on our screens but yet we have no patience to sit down and enjoy a meal with mates without looking at our mobile screens to check what we have missed, no internet means socially dead? Or are we turning into a bunch of paranoids who are unable to make choices about what we want, unable to commit incase we  miss something better later on.

Somewhere along the line we are losing contact with one another through all of this digital trending. What’s wrong with just chilling, chatting, eye contact and being, well yes, dare I say it, old fashioned.

After a long hard think I have drawn  a few pointers for me to re-charge  my perspective.

  • Don’t get drawn into the trending hype and frenzy
  • Stick by what I stand for and never forget it
  • Take time to smell the roses
  • Honesty is the best way
  • Normal is OK –  who wants to be abnormal anyway?
  • Enrichment of my daily life, add a little bit of special to normal every now and again
  • Share ‘coz it makes me feel good

And when I think these are pretty good values for me, I realise they are also pretty good values voor me and my peeps at With Edgar. So yep, the last few months we have been putting things into practice and it works. Stopping to smell the roses is actually good fun.

And yep, sometimes it does take a little longer to get things done, but then again less stress. What is great is that our focus on what we set out to do is stronger, much stronger and that has to be good.

So for me it is becoming an easy choice. I still have to get out of the habbit of that screen check every 10 seconds but hey, I am getting there. Rome wasn’t built in a day and after all I am only a turtle.

Think about it. What can you do to break the trend and be yourself a little more often? Drop me a line I am keen to know.

Cheers Edgar,

Ps a friend just called. She was just out for dinner with a few mates. All mobile phones went into the middle of the table and were off limits. If anyone dared to pick up their phone the entire bill was for them. What she said is that the conversation was the best they had in ages…….old fashioned, could this be trending 😉 ?

Summer tea

Edgar’s Blog: Summer vibes!

21st  of June! Aka start of summer!

On this day the sun will be up for the longest number of  hours possible in one day. Almost 17 hours of daylight and maybe even more depending on your latitude. Summer always makes me very happy. Personally I think it’s the most social season of the year. Catching up with friends and spending the late balmy evenings outside enjoying drinks on a cafe terrace. I love it!

At this time of year my  bucket list gets a lot longer. Here are a few things I most def recommend to do this summer.

  • Sailing! Rent a small boat and enjoy the calmness of the water. Cruise along in the canals of Amsterdam with friend and a small BBQ. Or perhaps take a sailboat and be surrounded by wind, water and sunshine.
  • Go work outside! Be creative find new ideas in the great outdoors. All those phone calls or emails can wait a few hours, save them and hit the terrace. Pick a sunny spot instead of a boring restaurant for that important meeting. Is your laptop practically your office? Get your sandals, and sunglasses and go outside to work. Believe me you will do more work than you’ve imagined and that’s not including the extra inspiration and regeneration. Tip: http://www.wamsterdam.com/Wlounge A new hotel in Amsterdam with a rooftop pool! You can also enter the lounge just for drinks and have a swim.
  • Beach! Go to the beach. It sounds a bit like a cliché , it’s so sandy and crowded…. But hey most pubs are more crowded and then you don’t mind. The best way for me to enjoy the beach is when people leave. Leave the office with colleagues and head for the beach on ordinary weekday. When you arrive most people have gone home. Fire up the BBQ, grill up and sip (long Island) Ice tea.
  • Extreme sports! Go extreme and try out a new sport that you might never have dared to do. Wake boarding, surfing, paragliding, base jumping. Most of these sports are a lot more fun in warm and sunny weather.
  • Weekend trips! Last minute deals, train tickets, hotel discounts almost everything is cheaper at this time of the year. Just google for good deals. A weekend in a different city can feel like a short holiday. Go on an adventure!

So these are just a few things I will be doing this summer. Let me know what you are doing and hashtag it with Edgar! #WithEdgar #BBQ #withEdgar, @Beach #withEdgar #sailing #withEdgar etc.

I have a special summer item for you > The inflatable turtle

Father's day sock box with Barouffe lether key chain. Red and blue pair of socks in a box

Edgar’s blog: Father’s Day

Father’s Day. So why do we celebrate father’s day?

Father’s Day falls in a host of countries around the world on the 19th June 2016. As with most things the exact origins of Father’s Day are disputed but we can say that the movement for a dedicated day for father started about 100 years ago in the USA. The first official day for father seems to have been in 1910. Father’s day is celebrated differently around the world. While, for example, in UK and the Netherlands you can expect breakfast in bed, a home made card and maybe a little pressie, in Germany they have slightly bent the meaning towards a “bender” and spend the day hiking and drinking beer with other men. Sounds like a good plan I can hear a few of you thinking.

In many countries it is true that children make handcrafted gifts for their fathers. A nice touch in this consumer driven society. What can make father’s day funny are those father’s day jokes.  Have a look at this link. But also imagining the  things that your father would never say to you, for example:

“Can you turn up that music?”

“Go ahead and take my truck. Here’s 50 euro for petrol.”

“I LOVE your tattoo. We should both get new ones.”

“Here, you take the remote.”

So go on spoil the old man this coming Father’s day perhaps with some kind words, something special or just an hour of your time for some job he needs doing.  “Thanks mate.”

Buy you Father’s Day sock box!

Nultien stad & regio AD. Tea With Edgar

Edgar’s blog: Newspaper article With Edgar

Newspaper article With Edgar by Chantal Lindsen

On Saturday 4th June  Chantal Lindsen published and article about my brand With Edgar in a dutch national newspaper, the AD or Algemeen Dagblad. Due to popular request from our international followers and customers we have made an english translation. Read and Enjoy.

Thanks for all of your support,

Cheers Edgar

START Tekst:

Tea in England been popular for years. The Rotterdamer Bob Wouters wants to make the Dutch hot for the healthy and natural brew. Not with the fabricated tea from a teabag, but with real loose tea. Meet With Edgar.

With his somewhat pale face and dressed in a suit you could be mistaken in thinking the 26-year old Dutchman Bob Wouters is an Englishman. But nothing is less true. His partner Tracey Stomp (53), however, speaks clearly with an English accent. I am English ” Tracey smiles friendly.

Bob and Tracey Stomp have a nice office in a beautiful pre-war building on the Heemraadssingel. It is from here that the real tea dream is realized. It works because even though the tea brand  has only been on the market since November it is already being sold all around the world.  “But it’s still not fast enough for us, ” said the tea lovers in unison.

Worldwide fans. This is not just thanks to the brand image and it’s a nice marketing story with the adorable cheeky turtle Edgar. The tea of ​​the Rotterdam brand is actually a gem among the many tea brands in The Netherlands. Where Bob has the creative entrepreneurial spirit Tracey possesses the ‘tea’ knowledge from her experience as a tea buyer.

The born and bred entrepreneur started when he was 12 years old selling keyrings he made at home.  Bob broke his studies HBO Commercial Management prematurely to fulfill his passion: his own brand under which different products can be launched. Products resulting from his own needs.

About a year ago With Edgar brand launched a collection of colorful socks. “I always lost my socks in the wash, so I made a button on the socks so that you can tie them together, ” Bob said.

From socks to tea. Bob explains: “Coffee is currently undergoing a revolution. We also want to bring this to the tea industry. After the introduction of the tea bag, this market has seen little innovation. Like Tracey I love real loose tea. “

Tea With Edgar tea has again emerged from their own needs.

In the tea lab the couple’s friends and family taste different teas. Not the regular flavours of loose tea, but for example, green tea with lemon grass and juniper berries. Or a tea which does not contain any real tea and is made of nuts, ginger, apple, beetroot and cinnamon. The so-called Nuts4Nuts. “Very popular, ” said Bob. “ And Detox, because that sounds healthy”. “And it is,” adds Tracey.

Spit

We must take the test in tea lab where Bob shows how to taste tea. The tea should be scooped as a spoonful, slurped into the mouth and spat out into the spittoon. It sounds somewhat nasty. The tea is not. It is surprisingly tasty. The oolong be strong is a favourite due to the combination of oolong, flowers and saffron.

Tracey: “Tea contains less caffeine than coffee, it does not give a caffeine shot but a prolonged alertness”. Incidentally, you can serve most teas cold and you have a very healthy alternative for lemonades and sugary soft drinks.”

For those who are tired of teabags in the office, With Edgar also has a funky tea thermos bottle with tea filter.

“We have lots of great ideas. ”

END Tekst.